Hi, I'm Sonja! I'm a board certified health and wellness coach (NBC-HWC), a financial social work coach, a learning and development professional, and a behavior change expert with 14 years of experience helping people change their lives through the power of coaching.
I wholeheartedly believe that life is editable. Most of us think our habits, patterns, and setbacks are permanent, but with the right guidance, you can rewrite your story at any stage. That’s what we'll focus on through my high-touch 1:1 coaching program, The Behavior Edit.
I guide my coaching clients through a proven framework I call EDIT:
Experiment: Test small, safe changes in your behavior without fear of failure.
Design: Create intentional systems that actually fit your life, not someone else’s.
Implement: Take meaningful action in the real world, even when life is messy.
Trust: Build confidence in your ability to course-correct anytime.
Through this process, my clients:
Complete projects or goals they’ve been avoiding for years.
Stop procrastinating and regain control over their habits and routines.
Gain confidence that they can edit their behavior and rewrite their story whenever needed.
Move from feeling stuck and overwhelmed to empowered and in action.
There's nothing I love more than helping people do the things that matter. If there's something you don't want to leave undone, I would love to hear from you.
If you want to hear more of my story, check out this video.
Hiking in the mountains
Snapping photos of everyday moments
Reading next to an open window with a mug of tea
Listening to a podcast while walking my dogs
Advocating for environmental policy changes that protect people and the planet
Learning something new about dinosaurs, space, or the ocean
Experiencing gratitude for the simple things in life
Searching for the best pastries all over the world (seriously, if you know of a good bakery, I want to know about it*)
Here are 9 fun facts about me
I'm an enneagram type 1w2
My superpowers are being super organized and extremely compassionate. This makes me a pro at helping you take action on what matters most to you.
My first job was designing and sewing costumes for theatre productions
I loved sewing, but my favorite part of the job was cataloging the massive costume closet in the attic of the theatre - I love to organize messy spaces!
I freaking love dinosaurs
I will never stop reading articles about new paleontological discoveries, being excited about seeing dinosaur skeletons in museums, hiding tiny dinosaur toys in all my houseplants, and seeing the new Jurassic Park movies in the theatre.
I love our US National Parks and Public Lands
My favorite place to vacation is in a US National Park (my favorites are Zion and Glacier!). I'm passionate about protecting our public lands for generations to come and I frequently let my representatives know that.
I'm a total systems nerd
One of my favorite things to do is to listen to your unique challenges, understand the way you learn and process information, and then co-design a custom system that will help you solve your problem.
I studied abroad in Malta when I was in college
I've been fortunate enough to travel to 12 countries (Malta, Gozo, Italy, Turkey, Egypt, Greece, Spain, Ireland, Denmark, Sweden, Iceland, Mexico, and Finland) and 22 US states. My next destination is Helsinki, Finland!
I thought I was the biggest spreadsheet nerd the world had ever seen....
And then I met my husband. He builds spreadsheets that would blow your mind and has been known to flirt with me in the margins of our shared travel planning spreadsheet.
I think perfectionists are amazing
I wholeheartedly believe that perfectionism can be a superpower when you learn how to use it for good. I also celebrate the heck out of ambitious, confident, assertive women in this space.
My values guide my choices in my life and business
In coaching, we use your values to help guide the process of change and build a life you don't need to escape from. My values are curiosity, integrity, authenticity, creativity, initiative, simplicity, and uniqueness.
I bring over 14 years of experience guiding individuals, executives, and aspiring coaches through the process of behavior change. I combine rigorous coach training with real-world experience to deliver coaching that actually works and sticks.
Coaching Certifications
NBC-HWC Certified Coach since 2017
Certified in Financial Social Work and Financial Wellness Facilitation
Completed NBHWC-approved training programs at RedBrick Health and Virgin Pulse
Certified Health and Wellness Coach through Real Balance Global Wellness Services
Registered Yoga Teacher (RYT-200)
Mental Health First Aid Certified
BA, Health and Psychology
Coach Training Experience
Designed and built the NBHWC approved coach training program at Virgin Pulse
Built a financial coaching product for students and professionals in the professional beauty industry at Qnity
Taught in 4 different NBHWC Approved Coach Training Programs
Trained over 250 new health coaches entering the field
Delivered continuing education courses to over 1,500 NBC-HWCs
Helped over 200 students pass the NBHWC Board Exam
Professional Experience
5,500+ hours of experience coaching clients in private practice, corporate wellness, and group coaching programs
Worked directly with the C-Suite teams for three health tech startups
Seven years of experience working as a learning and development pro within four companies
Volunteer as a grief group facilitator for pet loss at a local animal shelter
AmeriCorps Service Member alumni
Explore my free worksheets, webinars, and eBooks!
The Behavior Edit
(for people who want to make a change)
Most of my clients show up here when they get tired of carrying the weight of an unfinished project and the grief of an unrealized dream.
I'm here to help you finish the one meaningful thing you don't want to leave undone in life — and prove to yourself that you're not too late, you're not broken, and you're more capable than you think.
The Business Edit
(for coaches in private practice)
Here's the thing they don't tell you in your coach training program:
Being a great coach and running a successful coaching practice are two completely different skills.
If you're ready to trade uncertainty for strategy and stress for execution, The Business Edit is for you.
The Study Edit
(for future NBC-HWCs)
Take the guesswork out of studying for the NBHWC Board Exam. My course, The Study Edit, has helped over 200 students learn how to think like an exam writer and earn their NBC-HWC credential.
Here, you get everything you need to pass this test, all in one place, backed by my money-back guarantee.
I meant it when I said I want your pastry and bakery recommendations! Here are 6 of my favorites (honestly, this was hard to narrow down) --
Bagt | Copenhagen, Denmark
Polebridge Mercantile | Polebridge, Montana
Husaren | Gothenburg, Sweden
Turtle Bread | Minneapolis, Minnesota
Malta Joe's Pastizzi | Tucson, Arizona
Glam Doll Donuts | Minneapolis, Minnesota