Why I Offer a Money-Back Guarantee on My NBHWC Board Exam Prep Course
- Sonja Ecklund, NBC-HWC
The student who inspired it — and why I think it's simply the right thing to do
The money-back guarantee on The Study Edit wasn't something I planned from the beginning. It came from a conversation with a student who had been burned — and who deserved better than what the coaching industry had given her.
What happened
Last summer, a coach came to me several months after failing the NBHWC board exam in the spring.
Before the exam, she had invested $479 in a study resource recommended by her coach training program. She had already spent thousands on her training and $500 to register for the test itself — so when her program suggested a study group, she trusted that it was worth the investment.
What she got was access to a spammy-feeling Facebook group, a handful of disorganized online study sessions, some general test-taking tips, a few practice questions, and a failing score.
When she found me, she was upfront: she didn't trust test prep resources anymore. She'd been misled once already. She knew she needed help, but she was understandably hesitant to spend more money on something that might let her down again.
I understood completely, so I asked her this question: Would it feel different if I offered to refund you in full if you complete everything in the course and still don't pass?
Why I made this offer and why I stand behind it
There's real risk in offering a money-back guarantee as a small business owner. I'm not going to pretend otherwise.
But when I thought about it honestly, the risk just felt like the right thing to take on. Here's why:
I know this course works. I led exam prep programming at a corporate health and wellness company for three years with a 97% pass rate. I know what it takes to help students pass this exam, and I built The Study Edit around exactly that. A guarantee isn't a gamble when you genuinely believe in the product.
My students are already carrying enough stress. Studying for a high-stakes exam is stressful. Spending money on preparation you're not sure is going to work adds financial anxiety on top of that. If a guarantee removes even some of that weight and helps someone focus on studying instead of worrying about whether they're wasting money, then that matters to me.
I'm not in the business of messing around with people's money. Coaches who are already in their training programs, working toward their credential, and investing in their futures deserve to spend their money on resources that deliver what they promise. I want to be the kind of resource that does.
That student passed her board exam. And the question she asked — whether a guarantee would make a difference — ended up being something I've offered to every student since, because the peace of mind it creates is real.
What the guarantee actually means
If you complete The Study Edit, opt into the money back guarantee, and you still don't pass your NBHWC board exam, I will give you your money back.
You and I have the same goal — For you to pass your NBHWC Board Exam!
In order to take advantage of this guarantee, I need you to take the steps that my most successful students have taken to pass the NBHWC Board Exam. Here's what you need to do to opt in!
Complete all of the modules and lessons within the course.
Take all of the quizzes, practice exams, and the preparing for exam day quiz.
Attend a study session or ask your questions in the discussion forum.
Submit your completed course workbook before your exam date
Complete 15 practice coaching sessions (this is one of the best ways to study -- I'll provide you with the practice clients or you can use your own. All you need to do is fill out a simple coaching log in your course workbook stating that you completed 15+ practice coaching sessions within 3 months of your exam date.
Fill out the money back guarantee opt-in form before your exam date.
The Money Back Guarantee is optional – I offer a guarantee because I stand behind my product, but if you want to use the course materials to study without opting in to the guarantee, you are more than welcome to do so!
If you don't pass the exam, email me a PDF copy of your exam results within 5 business days of receiving your exam results and I'll give you your money back within 30 days (minus credit card processing fees).
Please note that no refunds will be given to:
Students who successfully pass the exam.
Students who purchase this course and choose not to use it.
Students who end up not taking the exam.
Students who do not opt-in to participate in the guarantee.
Students who do not email me their official exam results within 5 business days of receiving their scores.
Students from approved training programs whose programs have licensed this course material.
I offer this because I'm confident in what I've created and because I think you deserve to walk into your exam knowing that someone has your back — whether that means passing on the first try or getting your money back and trying again.
The Behavior Edit is the only newsletter that demystifies behavior change and teaches you how to EDIT your own behavior.
I'll pop into your inbox 3x/month as your penpal with the inside scoop on coaching and behavior change, tools to help you build a life you don't need to escape from, and powerful coaching questions to reflect on!
PS - There's a real human on the other end of this business. I will never share or sell your personal information. I fully respect the space in your inbox and I love a digital boundary - If you don't want to be on my list, feel free to unsubscribe.
Hi, I'm Sonja!
Hi, I'm Sonja! I'm a board certified health and wellness coach (NBC-HWC), a financial social work coach, a learning and development professional, and a behavior change expert with 15 years of experience helping people change their lives through the power of coaching.
I wholeheartedly believe that life is editable. Most of us think our habits, patterns, and setbacks are permanent, but with the right guidance, you can rewrite your story at any stage. That’s what we'll focus on through my high-touch 1:1 coaching program, The Behavior Edit.
I guide my coaching clients through a proven framework I call EDIT:
Experiment: Test small, safe changes in your behavior without fear of failure.
Design: Create intentional systems that actually fit your life, not someone else’s.
Implement: Take meaningful action in the real world, even when life is messy.
Trust: Build confidence in your ability to course-correct anytime.
Through this process, my clients:
Complete projects or goals they’ve been avoiding for years.
Stop procrastinating and regain control over their habits and routines.
Gain confidence that they can edit their behavior and rewrite their story whenever needed.
Move from feeling stuck and overwhelmed to empowered and in action.