A project, a goal, a change, a version of your life you keep picturing.
You think about it almost every day. And if you're honest, there's a voice underneath it that knows: if I get to the end of my life without doing this, I will regret it.
I'm here to help you finish the one meaningful thing you don't want to leave undone in life.
If you're into being free from regrets, you want to stop carrying the weight of "someday," and you're ready to take meaningful action on the thing that feels important to you, then stick around and let me introduce you to The Behavior Edit.
Ready to get honest with yourself? Put a finger down if any of these describe what's going on in your life...
You can see the version of your life you want. You just can't seem to close the distance between here and there, and the gap is starting to feel personal.
Your phone is becoming a tool for avoidance. You pick it up meaning to check one thing and look up forty minutes later, feeling guilty, not sure where the time went.
You've been personally victimized by all-or-nothing thinking — there's a part of you that would rather do nothing than do it imperfectly.
You end most days feeling like you were busy all day, but you still didn't do the thing that actually matters. You're often left wondering what happened to your time, energy, and potential.
You've got a lot of self-awareness. You've done the therapy, read the books, had the insights. You know yourself pretty well. But somehow, knowing hasn't been enough to move you forward. And you're feeling frustrated that you're stuck in the gap between knowing and doing.
How many fingers are you holding up? If the answer is less than 5, then the good news is that you’re exactly who The Behavior Edit is for!
"I got divorced 3 years ago. I had bad imposter syndrome about trying to date again, and I couldn't figure out how to get myself to get back out there. I read an Instagram post that said Sonja had been on 55 first dates and I signed up to work with her immediately. She helped me stop feeling like an imposter in my own life, get back out there, and start having fun again."
-Victoria
"Working with Sonja helped me finally publish the book I had been thinking about writing for 9 years. I wanted to get my work out into the world, but I always found a reason not to. Sonja helped me develop a new level of confidence at 67 and I couldn't be happier!"
-Bridget
"I had always wanted to go on a trip to New Zealand, but I didn't want to go on the trip if I wasn't healthy enough to hike. I kept putting it off until one day I read one of Sonja's emails and I thought, "you know what? It's time." Sonja helped me turn my ideas into action and I'm proud to say I took the trip, did the hikes, and have never felt more confident!"
-Eva
Most of my clients show up here when they get tired of carrying the weight of an unfinished project and the grief of an unrealized dream. Some of them feel like they've tried everything to make it happen
Years of therapy that delivers insight, but not action
Courses that promised results but were filled with fluff
Self-help books that could fill a library, but didn't change anything
Free digital downloads that are overly simple and fill your inbox up with spam
Expensive "coaches" who don't actually know anything about behavior change
I take a different approach. I'm here to help you finish the meaningful thing you’ve been postponing — and prove to yourself that you are not too late, you're not broken, you're not incapable of follow-through, and you deserve to live a life you don't need to escape from.
✅ There's something you've been carrying for years — a project, a goal, a change — and leaving it undone in life makes you feel antsy.
✅ You set goals and start new habits, but you struggle to follow through.
✅ You scroll social media more than you'd like to admit and you're getting tired of all the noise.
✅ You need some support turning your inner potential into a daily reality.
✅ You've got a history of outsourcing your intuition and you want to learn how to finally trust yourself.
✅ You would be unhappy if your life looked the same as it does right now one year from today.
❌ You're looking for generic mindset pep talks, surface-level motivation, and high-energy hype.
❌ You want a rigid one-size-fits-all routine to follow and you like being told exactly what to do.
❌ You're fine with your life the way it is and you don't really want to make a change.
❌ You're not interested in becoming more introspective or self-aware.
❌ You don't have a vision, a goal, or an outcome in mind that you want to work on.
❌ You're looking for a quick fix solution.
Together, we'll use my coaching framework, EDIT, to reframe the journey from panic about running out of time to gaining confidence about yourself and your skills in the process. Here, we treat your life like something that's editable. This is what we'll do together:
What we'll do together:
We'll get curious about what might work well for you and set up small, simple, and safe behavior experiments, instead of making all or nothing moves.
What you'll walk away with:
Clarity around why you've been stuck for so long and what you need to do to move forward (without the self-blame).
How you'll feel once we've done this:
Relieved -- Like you understand yourself and know how to turn your insights into action that you can take right away.
What we'll do together:
Design intentional systems that create momentum, get you into action mode, and help you move forward without relying on willpower or motivation.
What you'll walk away with:
Extremely clear and tangible steps, designed to build momentum, scheduled into your week, and summarized for you at the end of each session.
How you'll feel once we've done this:
Energized -- Like you finally have a real plan and you can see all the steps forward to doing the thing you've always dreamed of doing.
What we'll do together:
Put the systems and tools we've designed into practice. We implement your plan in the real world, where life is messy and imperfect, so you can feel the impact of what's working and figure out what you still need to adjust.
What you'll walk away with:
A full understanding of exactly how to implement your action steps and real-time awareness for how to re-evaluate whether it's working.
How you'll feel once we've done this:
Confident — Like you can trust yourself to stay aligned, even when life gets messy.
What we'll do together:
Build up your sense of self-trust and your belief in yourself. By proving to yourself that you know how to adjust when things don't go as planned, you'll learn to stop panicking about making mistakes and stop using procrastination as a coping strategy.
What you'll walk away with:
A genuine and grounded belief that you're capable of taking on the next challenge. Trust in your own ability to use the EDIT framework in the future.
How you'll feel once we've done this:
Capable -- You'll know that you can course-correct after anything life throws at you.
Here, we experiment with new approaches, design better responses based on what works, implement the changes in real life, and rebuild trust in your ability to course-correct.
Because the goal isn’t to always get it right the first time -- The goal is to become someone who knows how to revise. By the end of our work together, you'll have the skills, tools, and resources to do one meaningful thing you don't want to leave undone in life, and you'll know how to do it again and again.
This is a flexible and personalized framework that evolves with your life and ensures that you never get stuck in a story that doesn't feel like yours.
"Sonja was my coach through one of the toughest decisions and transitions of my adult life. Career change, changes in values, changes in family, financial changes, and changes in health all converged, and I just couldn’t imagine doing it alone. It was a time where there were many constraints and most of what I was working toward was way off in the future and hard to define.
I think when everything is an experiment and you have a lot to learn about yourself, coaching can be tricky. But Sonja navigated it all with me- the twists and turns, the abstract and experimental, the pendulum swings and the moving targets. She was very good at recognizing when I needed to explore versus set an action plan, and she adapted flawlessly to my need to verbally process everything all at once at the beginning of each call.
I suspect Sonja is probably that adaptable to all different types of situations and client personalities. I think most people unfortunately don’t really understand coaching— what it is, how it actually produces results, and when to get a coach. Hopefully someone reading this can understand a little better how important a skilled facilitator is through periods of change where the outcome matters greatly.
I feel confident saying that if Sonja can coach me through what I went through and help me maximize positive outcomes, she would be amazing with just about any client scenario. Sonja is a catch, and I hope you get to book her before she gets any more high demand and has an indefinite waiting list! I feel so lucky and forever grateful."
-Catrina
I'm a board certified health and wellness coach (NBC-HWC) and a clinical health and well-being coach (CHWCH) who brings 15 years of experience in coaching, behavior change, and business systems to people who want to change their lives. My experience includes:
Building products that apply behavior change science
Leading learning and development initiatives for large coaching teams
Teaching coaching skills to over 200 new health coaches
Setting up project management systems for teams of 1-1,000
Consulting with CEOs and executive teams
Over 5,500 hours of 1:1 and group coaching experience across private practice, small business, and corporate wellness
I’ve spent the last decade studying how humans change, how habits truly stick, how identity evolves, and how people can ditch self-limiting beliefs and finally make their dreams a reality.
I’ve helped CEOs build project plans that scaled their businesses, hyped up 20-somethings to take on huge opportunities, supported retirees in hitting milestones they thought were “too late” to ever achieve, walked alongside burned out parents who ended up hitting their goals 3 months earlier than planned, and so much more.
I’ve invested tens of thousands of hours in becoming exceptional at helping people do the things that give their lives meaning and build lives they don’t need to escape from through the power of coaching.
The depth of that experience allows me to tailor every layer of the framework to your specific story. I can't wait to hear yours!
Choose between 1, 6, or 12 coaching sessions depending on the level of support and the length of the coaching relationship that feels right for you.
1 session: $350
6 sessions: $1800
12 sessions: $3000
Asynchronous chat support between sessions (6 and 12-session packages only).
Access to optional workbooks and worksheets (6 and 12-session packages only)
Access to The Behavior Edit Course (12-session package only)
"I wanted to clean out every room of my house so that I wouldn't have to leave this job for my kids and grandkids, but I just kept not doing it. I read one of Sonja's emails about ambivalence (which I had never heard of) and it helped me understand myself. I decided to work with Sonja and am proud to say I finished cleaning out everything well ahead of schedule. If there's something you want to do, Sonja will help you do it, no matter what it is."
-Paula
"One day I Googled how to stop procrastinating and Sonja's website came up. I didn't know there were coaches who could help with this, but Sonja helped me learn how to recognize when I was getting into my procrastination pattern and helped me figure out how to break it. The ripple effect of not procrastinating has been huge. It's touched every area of my life and I am so much happier and more confident after working with Sonja."
-Eliza
"I started working with Sonja after my boyfriend and I broke up. I knew that being a perfectionist was impacting my relationships, but I didn't realize how much until I started working with Sonja. I've worked with therapists before who told me to just be less of a perfectionist. Sonja didn't do that. She helped me embrace all the good things about my perfectionist personality and helped me reframe the parts that were making my life harder. I can't thank her enough for the way she helped me."
-Ruby
The Behavior Edit is for you if you're ready to stop letting chronic overthinking, maladaptive perfectionism, paralyzing procrastination, or imposter syndrome run your life.
It's here to help you do the one meaningful thing you don't want to leave undone in life, and walk away with the skills to keep self-editing for life.
It's probably a good fit for you if...
There's something you've been carrying for years — a project, a goal, a change — and leaving it undone in life makes you feel antsy.
You set goals and start new habits, but you struggle to follow through.
You scroll social media more than you'd like to admit and you're getting tired of all the noise.
You need some support turning your inner potential into a daily reality.
You've got a history of outsourcing your intuition and you want to learn how to finally trust yourself.
You would be unhappy if your life looked the same as it does right now one year from today.
There are a LOT of "coaches" out there - Not all of them are qualified to help you figure out the details of your life.
Coaching is a skill, not just a catchy job title. A coach's goal should always be to help elicit your inner wisdom so you can figure out what works for your life -- Not to push their own agenda.
Here's the scoop on what to look out for:
I value creating spaces where all people feel a sense of belonging, so it's important to me that you never have to wonder whether you belong here. No matter your race, age, sex, gender, size, religion, physical abilities, cognition, and/or learning style, you are welcome to show up as your authentic self in this space. While I don't believe that safety can be assumed or announced, I want you to know that this is a trauma-informed and trust-forward business where I will always prioritize building safer spaces.
My work is rooted in a deep belief that every human being is capable of learning, growing, and changing. I wholeheartedly believe that we're capable of creating a world that feels safe, inclusive, and peaceful for everyone. In my business and life, that looks like unapologetically prioritizing inclusive, intersectional, feminist, climate-forward, science-backed, and pro-DEI agendas.
I donate 1% of my business' revenue to organizations that support these causes, so if this isn't your vibe, then we're probably not a good fit.
The distinction between Coaching and Therapy can be tricky to understand. Check out this video to hear my thoughts on the difference.
It is my responsibility to ensure that I stay within my scope of practice as your coach. I may make a referral to a therapist or another provider if I do not feel that your concerns are within the scope of my coaching practice.
Yes! I charge a rate for my coaching packages that is commensurate to my depth of experience and that represents the value a coaching package brings to my clients' lives and am happy to I offer 3-month payment plans on my coaching programs.
Financial accessibility is deeply important to me - If you need a different arrangement, don't hesitate to ask.