I'm Sonja -- Your super organized BFF who can help you turn your ideas into income through the power of strategic systems, small steps, and mindset shifts that help you run your coaching practice like a business.
I bring 14 years of experience in coaching, behavior change, and business systems to intentional and impact-driven coaches.
I've worked alongside the CEOs of 5 successful startups and have helped executive teams strategize and scale their businesses while being involved in everything from product design to branding to marketing to sales to operations.
Thinking strategically, setting up systems, and getting organized is my thing. I'm here to lend my strategic planning and project management skills to your business so you can trade uncertainty for strategy and stress for execution.
Struggle to turn your expertise into a clear, sellable offer
Can’t get traction on messaging that resonates with clients
Feel overwhelmed by systems, marketing, and operations
Find yourself spinning your wheels instead of signing clients
Feel like an imposter when you try to market yourself
If that hits home, you’re exactly who The Business Edit is for.
"Working with Sonja was the best decision I ever made for my business. I was spinning my wheels, not knowing how to reach my target audience or how to streamline my services. After only a few short months, I can now say for the first time ever that I know EXACTLY how to grow my coaching practice in an authentic and sustainable way."
-Kayla
"My sessions with Sonja have been nothing short of transformational. Sonja has taught me a TON about how to more successfully build a business and market effectively. She is so talented, professional, knowledgeable, and respectful that I feel inspired and confident to work through difficult business-building projects after our meetings. Sonja brings excellence to every session, yet remains very relatable. I'm extremely thankful to have found her!"
-Mary
"I came to Sonja for help with one specific project; however, by the end of our coaching sessions, I had created a completely different product that I am absolutely obsessed with. Sonja helped me through one of the most transitional periods of my life by supporting my goals and helping me find the thing that feels most aligned with who I am and what I want for my life."
-Leigh
❌ Online courses from Instagram influencers who make wild income claims that sound too good to be true (because they are)
❌ Downloading freebies that promise to teach you the "secret" of running a business, but don't deliver any real value
❌ Hiring a business "coach" who tells you to manifest the outcome, think positive, and try harder
❌ Expensive group programs where you feel like a number and never get answers to your specific questions
I take a different approach. I'm here to help you build a strategy for your coaching business — and prove to yourself that with the right systems in place, you can grow a successful coaching practice. Here's what we'll do together:
✔️ Clarify your unique positioning, problem statement, and ideal client
✔️ Design offers that sell (pricing, structure, systems, and all)
✔️ Build operational systems that actually work
✔️ Create messaging that drives trust and conversions
✔️ Execute your plan with accountability and clarity
✔️ Start thinking about yourself like a business owner
Most coaches who are starting a business think they need a firm business plan, a done-for-you template, or a big transformation to grow their business. But I think that’s a big part of what keeps coaches stuck.
Here, we treat your life and your business like something that's editable. Together, we'll use my coaching framework, EDIT (Experiment, Design, Implement, Trust), to help you move from stress to strategy, think like a business owner, and gain confidence about yourself and your skills in the process. We'll experiment and test, design better systems, implement what you're learning in real time, and rebuild trust in your ability to course-correct.
The Business Edit is a flexible and personalized framework that evolves with your life and your business. Throughout our sessions, I'll combine my coaching skills, project management skills, and strategic consulting skills into a unique coaching package that will help you bring your business to life. This isn't just a coaching session, it's rolling up our sleeves and doing the work together.
Here's some of what we can do during our time working together (though the agenda is always led by you):
Learn how to think like an entrepreneur
Figure out the details of your website or your coach profile
Work on your marketing messaging
Develop a project management system to help you stay on track
Outline your content strategy for the year so posting doesn't feel like a hassle
Plan out content for a webinar or a course and execute on bringing it to life
Design a brand kit and marketing strategy in Canva
Come up with a pitch strategy and develop your sales skills
Anything else you can think of to help your business grow.
You've always dreamed of running a coaching business and it's time to make it happen.
You set goals and often start new habits around building your business, but you struggle to follow through.
You're into the idea of being a business owner who thinks strategically.
You understand that running a business is not the same as being a coach.
You're ready to set up some structure and systems and stop spinning your wheels.
You're looking for generic mindset pep talks, surface-level motivation, and high-energy hype.
You want a rigid one-size-fits-all routine to follow and you like being told exactly what to do.
You're looking for corporate-obsessed efficiency and productivity coaching.
You're not ready to commit to the process of thinking like a business owner.
You're not ready to challenge yourself.
"Working with Sonja has been one of the most grounding experiences of my coaching journey. Sonja has a rare ability to meet you where you are, help you see what's already working, and remind you of your own strengths, while helping you get clear and confident in your business. I recommend her to everyone, but especially for high performing, goal-driven people who are in their own heads quite a bit."
-Tammie
"It was a scary leap to start a business in my 50s, but working with Sonja made it possible. She is so organized, knowledgable, and strategic and on top of that, she is a masterful coach! Sonja helped me get unstuck, take action, and make changes in more ways than I can count!"
-Marie
"I wasn't sure what to expect from doing a single session with Sonja, but that's what my budget allowed for. I can honestly say that I left my session with more clarity and confidence than I've ever had before. I kept expecting her to try to upsell me or pressure me to do more sessions, but instead she delivered a ton of value in 1 hour, answered every question I could think of, and helped me build a strategy for the next quarter. I can't recommend her enough!"
-Brian
Good question -- I'm glad you asked. I currently run a coaching, consulting, and teaching business that I grew from a side-hustle into a successful business through hard work, consistency, and authenticity. The Business Edit is the way I help shortcut the process for other coaches who are looking to do the same. It combines the structure, accountability, strategy, and support I wish I had access to when I started growing a business.
I bring 15 years of experience in coaching, behavior change, and business systems to intentional impact-driven coaches. My experience includes:
Building products that apply behavior change science
Leading learning and development initiatives for large coaching teams
Teaching coaching skills to over 200 new health coaches
Setting up project management systems for teams of 1-1,000
Consulting with CEOs and executive teams
Over 5,000 hours of 1:1 and group coaching experience across private practice, small business, and corporate wellness
I’ve spent the last decade studying how humans change, how habits truly stick, how identity evolves, and how people can ditch self-limiting beliefs and finally make their dreams a reality.
I've worked alongside the CEOs of 5 successful startups and have helped executive teams strategize and scale their businesses while being involved in everything from product design to branding to marketing to sales to operations.
Thinking strategically, setting up systems, and getting organized is my thing. I'm here to lend my strategic planning and project management skills to your business so you can trade uncertainty for strategy and stress for execution. The depth of my experience allows me to pop into your business, learn the details quickly, and tailor every layer of the framework to your specific business and story.
Choose between 1, 6, or 12 coaching sessions depending on the level of support and the length of the coaching relationship that feels right for you.
1 session: $350
6 sessions: $1800
12 sessions: $3000
3 or 6-month payment plans are available for my 6 or 12-session coaching packages at no extra charge.
Asynchronous chat support between sessions (6 and 12-session packages only).
Access to optional workbooks and worksheets (6 and 12-session packages only)
Access to The Business Edit Course (12-session package only)
The Business Edit is for coaches who want help creating systems, structures, and strategy for their business.
This is for you if...
You've always dreamed of running a coaching business and it's time to make it happen.
You set goals and often start new habits around building your business, but you struggle to follow through.
You're into the idea of being a business owner who thinks strategically.
You understand that running a business is not the same as being a coach.
You're ready to set up some structure and systems and stop spinning your wheels.
There are a LOT of "coaches" out there - Not all of them are qualified to help you figure out the details of your life.
Coaching is a skill, not just a catchy job title. A coach's goal should always be to help elicit your inner wisdom so you can figure out what works for your life -- Not to push their own agenda.
Here's the scoop on what to look out for:
I value creating spaces where all people feel a sense of belonging, so it's important to me that you never have to wonder whether you belong here. No matter your race, age, sex, gender, size, religion, physical abilities, cognition, and/or learning style, you are welcome to show up as your authentic self in this space. While I don't believe that safety can be assumed or announced, I want you to know that this is a trauma-informed and trust-forward business where I will always prioritize building safer spaces.
My work is rooted in a deep belief that every human being is capable of learning, growing, and changing. I wholeheartedly believe that we're capable of creating a world that feels safe, inclusive, and peaceful for everyone. In my business and life, that looks like unapologetically prioritizing inclusive, intersectional, feminist, climate-forward, science-backed, and pro-DEI agendas.
I donate 1% of my business' revenue to organizations that support these causes, so if this isn't your vibe, then we're probably not a good fit.
The distinction between Coaching and Therapy can be tricky to understand. Check out this video to hear my thoughts on the difference.
It is my responsibility to ensure that I stay within my scope of practice as your coach. I may make a referral to a therapist or another provider if I do not feel that your concerns are within the scope of my coaching practice.
Yes! I charge a rate for my coaching packages that is commensurate to my depth of experience and that represents the value a coaching package brings to my clients' lives and am happy to I offer 3-month payment plans on my coaching programs.
Financial accessibility is deeply important to me - If you need a different arrangement, don't hesitate to ask.