If your Instagram feed looks anything like mine, it's filled with people claiming they can give you the secret to growing a $100k coaching business or making money while you sleep. Let me tell you -- I wish it were as easy as just spending money on a course or posting on social media every day!
Honestly? I don't believe 99% of the "business coaches" who say that they were so successful in running their own private coaching business that they quit coaching to become a coach who coaches coaches. It just doesn't add up.
Here's the thing: I'm not a coach who coaches coaches on how to build a coaching practice. What I am is a coach who held onto a daydream of running a coaching business for over a decade until it was finally time to make it happen. I started coaching in 2011 and ran my coaching practice on the side of my corporate coaching and training career until I took it full-time in 2024.
I currently run a coaching, consulting, and teaching business that I grew from a side-hustle into a successful business through hard work, consistency, and authenticity. And now I help shortcut the process for others who are working to do the same.
I've worked alongside the CEOs of 3 successful startups and have helped them strategize and scale their businesses while being involved in everything from product design to branding to marketing to sales to operations. Thinking strategically is my thing and I'm here to lend my strategic planning and project management skills to your business!
My commitment to you is to always be as honest, authentic, and transparent about the process as possible. We don't need more people out here making wild income claims or pretending that there's some easy fix to growing your business. What we do need? More honest conversations about what it actually takes to make it happen.
You feel like you could do this if you just had some guidance and support along the way.
You’re self-aware, intelligent, emotionally intuitive, and you know how to coach… but that hasn’t been enough to get you unstuck.
You want to build an impact-driven coaching business that genuinely helps other people and you'll do whatever it takes to get your mission into the world.
You've been personally victimized by all-or-nothing thinking, analysis paralysis, maladaptive perfectionism, and chronic overthinking.
You start new habits around growing your business, but you lose consistency and end up slipping into old patterns that make you feel frustrated with yourself.
You're in a toxic relationship with procrastination and your scrolling habits aren't anything you'd ever want anyone else to see.
The good news? You’re in the right place -- Transforming the messy, overwhelming, and complicated process of building a business into clear, purposeful, and actionable steps is kind of my thing.
And I use that superpower to help you get your mission, purpose, and passion out into the world. If this is you, then you’re exactly who The Business Edit is for.
Most of my clients show up here when they're tired of the boss babe influencer bullshit and the basic group courses that don't deliver. Lots of them have tried:
Online courses and influencers who make wild income claims that sound too good to be true (because they are)
Downloading freebies that promise to teach you the "secret" of running a business, but don't deliver any real value
Hiring a business "coach" who tells you to manifest the outcome, think positive, and try harder
I take a different approach. I'm here to help you build a strategy for your coaching business — and prove to yourself that with the right systems in place, you can grow a successful coaching practice.
You've always dreamed of starting a business and it's time to make it happen.
You set big goals and often start new habits around building your business, but you struggle to follow through.
You're into the idea of being a business owner who thinks strategically and you understand that running a business is not the same as being a coach.
You love structure and systems but you struggle to create them for yourself.
You worry that there are too many coaches out there and that you'll never cut through the noise.
You're new to the world of product development, project management, content marketing, business development, operations, and strategy and you need a business BFF to help you out.
You're looking for generic mindset pep talks, surface-level motivation, and high-energy hype.
You want a rigid one-size-fits-all routine to follow and you like being told exactly what to do.
You're looking for corporate-obsessed efficiency and productivity coaching.
You're not ready to commit to the process of thinking like a business owner.
You're fine with your life the way it is and you don't really want to make a change.
You're not introspective, self-aware, and have never worked on yourself before.
You don't have a vision, a goal, or an outcome in mind for your business.
Together, we'll use my coaching framework, EDIT, to reframe the journey from panic about building a business to gaining confidence about yourself and your skills in the process. Most people think they need a big transformation or a perfect plan, but that’s actually usually what keeps people stuck. Instead, we treat your life and your business like something that's editable. Here's what we'll do together:
What we'll do together:
We'll get curious about what might work well for you and set up small, simple, and safe behavior experiments, instead of making all or nothing moves.
What you'll walk away with:
Clarity around exactly how to build your business, one simple step at a time.
How you'll feel once we've done this:
Relieved -- Like you understand the structure of a coaching business and you can turn your insights into action right away.
What we'll do together:
Design intentional systems that create momentum, get you into action mode, and help you move forward without relying on willpower or motivation.
What you'll walk away with:
Extremely clear and tangible steps, designed to build momentum, scheduled into your week, and summarized for you at the end of each session.
How you'll feel once we've done this:
Energized -- Like you finally have a real plan and you can see all the steps forward to building your coaching business.
What we'll do together:
Put the systems and we've designed into practice. We implement your plan in the real world, where life is messy and imperfect, so you can figure out what's working, what's not working, and what you need to adjust.
What you'll walk away with:
A full understanding of exactly how to implement your action steps and real-time awareness for how to re-evaluate whether it's working.
How you'll feel once we've done this:
Confident — Like you can trust yourself to stay aligned, even when life gets messy.
What we'll do together:
Build up your sense of self-trust and your belief in yourself. By proving to yourself that you know how to adjust when things don't go as planned, you'll learn to stop panicking about making mistakes and stop using procrastination as a coping strategy.
What you'll walk away with:
A genuine and grounded belief that you're capable of taking on the next challenge. Trust in your own ability to use the EDIT framework in the future.
How you'll feel once we've done this:
Capable -- You'll know that you can course-correct when your business doesn't go according to plan.
The Business Edit is a powerful roadmap for taking action on building a coaching business. It’s not a firm curriculum. Here, we try things, design better responses, implement them in real life, and rebuild trust in your ability to course-correct.
The goal isn’t to get it right the first time -- The goal is to become someone who thinks like a business owner and knows how to revise, so that you don't get stuck building a business without a strategy or staying stuck and indecisive.
This is a flexible and personalized framework that evolves with your life and your business. I'm not here to force you through steps - I'm here to help you come up with a plan that actually works for you.
Here's some of what we'll do during our time working together:
Figure out the details of your website or your coach profile
Learn how to think like an entrepreneur
Work on your marketing messaging
Develop a project management system to help you stay on track
Outline your content strategy for the year so posting doesn't feel like a hassle
Plan out content for a webinar or a course and execute on bringing it to life
Design a brand kit and marketing strategy in Canva
Come up with a pitch strategy and develop your sales skills
Anything else you can think of to help your business grow!
I’m a board-certified health and wellness coach with 14 years of experience in:
Behavior change science
Learning and development
Teaching coaching skills
Design thinking
Project management
Consulting with CEOs and executive teams
Process and outcomes based coaching
I’ve spent the last decade studying how humans change, how habits truly stick, how identity evolves, and how people can ditch self-limiting beliefs and finally make their dreams a reality.
I’ve helped CEOs build project plans that scaled their businesses, hyped up 20-somethings take on huge opportunities, supported retirees in hitting milestones they thought were “too late” to ever achieve, walked alongside burned out parents who ended up hitting their goals 3 months earlier than planned, and so much more.
I’ve invested tens of thousands of hours in becoming exceptional at helping people do the things that give their lives meaning and build lives they don’t need to escape from through the power of coaching.
The depth of that experience allows me to tailor every layer of the framework to your specific story.