The Business Banking App That Made My Finances Make Sense

Why Found is the first financial system every self-employed coach needs

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This is the post I wish someone had handed me when I first started running my coaching practice as a business.

Not because business banking is complicated — it's not. But because most new coaches do something that causes them so much unnecessary stress, and it's so easy to avoid: they mix their business and personal finances in the same account.

I get it. When you're just starting out and the revenue is small and inconsistent, it feels premature to set up a whole separate banking situation for the business. But I want to tell you clearly: please set up a business bank account before you take your first payment. Not after. Before.

And the one I use — and genuinely love — is Found.

What is Found?

Found is a business banking and financial management platform built specifically for self-employed people and small business owners. You can use it as a sole proprietor or as an LLC.

It's not just a bank account. It's a complete financial management system that handles the things that trip up most self-employed coaches: tracking income and expenses, setting aside money for taxes, sending invoices, and understanding whether their business is actually profitable.

If you've ever felt intimidated by the financial side of running a business or you're more of a visual person than a math person, Found is for you.

What I use it for

Business banking. Every dollar that comes into my coaching, consulting, and teaching business goes into Found. Every business expense comes out of Found. My personal finances live somewhere completely separate, which means I always know exactly what my business is doing financially.

Income and expense tracking. Found makes it easy to tag payments and categorize expenses so that my books are always organized. When tax time comes, I'm not desperately trying to remember which purchases were business-related, because everything is categorized, organized, and tagged.

Tax management. This is the feature that has saved me the most stress. Found automatically sets aside a percentage of every payment for taxes so that I'm never surprised by a quarterly tax bill. It also generates a Schedule C based on my banking activity, and with Found Plus, I can pay my federal taxes directly through the app. That literally means I can pay my federal taxes with the click of a button, and my state taxes with about 7 clicks.

Invoicing. I can send professional invoices directly through Found when I need to bill consulting clients. If you read my post about my practice management system, Vibly, you know that Vibly also offers invoicing features. I use Vibly's invoicing function when managing coaching-related payments (like custom coaching packages, business coaching contracts, or custom coaching workshops) and I use Found's invoicing function when managing consulting-related payments.

Contractor management. I use Found to pay the contractors on my team, which keeps everything organized and makes year-end 1099s much simpler.

Why I love it

The honest answer is that Found made me feel like a real business owner.

Before I had a dedicated business bank account, my finances felt murky. I had a vague sense of whether the business was doing okay, but I couldn't actually see it clearly. The moment I separated my business finances into Found, everything became legible. I could see exactly what was coming in, exactly what was going out, and exactly what I'd owe in taxes.

That clarity is not a small thing. You cannot make good decisions about a business you can't see clearly. And most new coaches are making pricing decisions, capacity decisions, and investment decisions without the financial information they'd need to make them well.

Found fixes that — and it does it in a way that's super visual, beautiful, and easy to use. I've used a lot of banking apps, and Found is by far the most intuitive and well-designed one I've encountered.

What it costs

Found Plus: $149/year (~$12/month) Found Basic: Free

The free version is solid and includes the core banking, tracking, and invoicing features. Found Plus adds things like automatic tax savings, more detailed financial reporting, federal tax payments through the app, and priority customer support.

When you sign up through my link, you'll get $20 added to your account.

How to get started

1. Sign up for Found through my link to get your $20 bonus

2. Open your business account — the application takes about ten minutes

3. Deposit your first dollar — even a small transfer from your personal account to get the account active

4. Set up your tax savings percentage — Found will recommend one based on your self-employment situation

5. Start routing all business income to Found — as of today, all coaching revenue goes here

6. Categorize your first few expenses — this trains the system and builds your financial picture

7. Monitor your income and expenses through reports — these are visual and beautiful reports that give you a clear picture of your business

A note on taxes for self-employed coaches

If you're new to self-employment, here's the thing nobody tells you: you owe taxes quarterly, not annually. And self-employment tax (the self-employed version of Social Security and Medicare) is an additional ~15% on top of your income tax rate.

Found's automatic tax savings feature is specifically designed to address this. It takes the guesswork out of how much to set aside so you're not caught off guard at the end of each quarter.

Please don't learn this lesson the hard way! Set aside money for taxes from your very first payment.

Want more tools like this? I put together a free guide called The 7 Systems I Use to Manage My Coaching Practice — download it here and get the full rundown.